11. Out of Sight, Out of Mind

Visibility is important. Too often, newsletters will leave you wanting for certain topics to be covered. Suddenly stopping means lost subscriptions. Commit to sending out newsletters on your preferred time and make it rich with information. Your readers will thank you for not clogging their inbox.

12. Respect Their Privacy

Readers’ privacy and personal information should never be shared or divulged to the public. They trust you by giving the information you want. The least you can do is return the favor.

13. A Picture is Worth a Thousand Words

Enough said.

14. Balance Your Newsletter

Leave all the boring stuff at school. Balance your newsletter with information and fun and exciting content. This makes your newsletter a welcomed treat.

15. Listen

Take feedback seriously. This helps you improve your newsletter by making you aware of what still needs to get done.

Go Back to Part 1