The information landscape is changing. Everything can be found online today – governments, schools, organizations, businesses and yes, even churches. Why? Because it’s necessary in order to keep up with the times. Paper is being phased out. Television and radio are still relevant but even they have partially or totally moved their operations online. The biggest and potentially the most powerful information source in the world today is the Internet. Not because it’s the most convincing or authoritative, but because the Internet is able to reach more people as compared to any other form of media. In business terms, it has the biggest market.
The church acts as a guide for its community. Its role in society is to enlighten and to nurture the people’s spiritual lives. All these things are done through constant communication with their parishioners and through church sponsored community activities. But with the social landscape changing, the church has to adapt to maintain its position as the spiritual guides of the community. It has to change its medium of evangelism and communication. The church needs to create an online presence just like everyone else.
A Website for your Church
A website is a virtual extension of your church where your parishioners can reach you even if they are physically absent. But it’s a two way street and in as much as they can send messages to you, you can also display information that you want your community and viewers to see. Think of a website as an online bulletin board where people can look at virtually anything that you want them to.
There are many innovative ways that a church can use a website such as
- Communicating with their parishioners online
- Posting information on what the church is all about and how to contact them
- Posting schedules of church activities
- Streaming podcasts or videos of recorded sermons
- Creating forums for religious discussions
- Collecting donations
- Addressing the Church’s opinions on social, political, economic and environmental events
The possibilities that exist for information exchange on the Internet are almost infinite. New and innovative means of using the Internet are being discovered everyday and to not take advantage of these advances will greatly cripple a church’s potential for growth and development.
The Internet is a great medium for presenting information about ones faith. It allows the church to reach a greater number of people because there are no boundaries, physical or otherwise, that will prevent online viewers from reading what the church has to say.
People are also more open when they are online because of the anonymity and the physical disparity. Race, social class, color and financial status don’t matter online. Everyone can equally be heard and can express his/her opinions without fear of backlash from the community. Your website’s visitors will be able to ask questions freely or comment truthfully about controversial topics on faith.
Many conversions have been sparked just by enlightening and inspiring posts that were randomly read by viewers online. It’s the modern way to spread the word, so why not take advantage of it. New Life and Peace Baptist did!